PERCEIVED INFLUENCE OF SOCIAL MEDIA USAGE ON CREATIVITY AND CRITICAL THINKING SKILLS OF BUSINESS EDUCATION STUDENTS IN COLLEGES OF EDUCATION IN SOUTHWEST NIGERIA

Abstract

 

Business students’ Skill acquisition through social media Southwest Colleges of Education, Nigeria is not encouraging as students learn more of negative things through social media which has been a thing of concern among stakeholders. In an effort to correct this problem, this study examined social media and Business students’ creativity and critical thinking skills. The study adopted descriptive survey design. The consisted the population of 4602 Business students in Colleges of Education. A random sampling technique was used to obtain a sample size of 461 respondents. A self-structured questionnaire tagged: Social Media Usage on Creativity and Critical thinking Skill of Business Education Questionnaire was used for data gathering. The questionnaire was face and content validated by three experts from the Department of Business and Entrepreneurship Education, Kwara State University, Malete. Cronbach Alpha method was adopted to ensure reliability of the instrument with the coefficient of 0.83 which indicated that the instrument for the study was reliable. Two research questions were raised and two hypotheses were tested at 0.05 level of significance. Mean and standard deviation were used to answer research questions, while linear regression analysis was used to test the null hypotheses of the study. The findings revealed that social media usage positively influence creativity skills Business students to a high extent and social media usage positively influences critical thinking skills business students to a high extent. Based on the findings of the study, it was recommended among others that policy to regulate the use of social media outlets for skill acquisition should be put in place by the Government and conscious efforts must be made by the curriculum planners to integrate Business Education curricula with social media. Keywords: Social media, Creativity skills, Critical thinking skills and Business Education.

Keywords: Social media, Creativity skills, Critical thinking skills and Business Education